Keywords. Research. Content creation. Digital optimization. I need a Yoast SEO Tutorial!
SEO can easily appear overwhelming – especially for working professionals who don’t have time to master yet another skill.
That’s where Yoast SEO comes in. This WordPress plugin guides SEO efforts on web pages and blog posts with personalized content recommendations.
Yoast SEO Tutorial
Once Yoast SEO finishes installing it’s time to work some SEO magic without learning a million news things about technology. (We’ll keep it to a few new things about technology!)
There are two ways to approach using the Yoast SEO plugin.
- Write your content in the WordPress editor and adopt SEO recommendations as you go
- Write your content using another document editor (like MS Word or Google Docs), paste your copy into the WordPress editor, then make changes based on Yoast’s SEO recommendations
To access Yoast SEO, create or edit a Page or a Post.
Scroll down until you see Yoast SEO. It will look something like this:
The snapshot above provides a preview of what the Page or Post will look like when it appears in Google Search results.
“SEO title” is the title of your page or blog post.
“Slug” is the string of text that identifies a unique page in a website. For example, in www.example.com/our-services, “our-services” is the Slug.
“Meta description” is a brief and accurate description of the content on the web page or post.
In this section, it is possible to edit the appearance of the SEO title, Slug, and Meta description. Tweak this section to create a Google Search result snippet that attracts clicks.
Consider putting important information about your business here, like:
- Phone number
- Service or product information
- Date your business was established
- A witty teaser that forces clicks out of curiosity
Notice the orange and green bars below “SEO title” and “Meta description”? These bars guide the creation of titles and descriptions of perfect length. Once your title and description are an adequate length, the bar will turn green, signalling that you are good to go!
Titles and descriptions that are too short don’t contain enough information. Those which are too long get cut off, making them impossible to read fully. Yoast SEO makes it easy to know when your text is just right. When the bar becomes green, the text is at an adequate length.
Scroll down a little more. The “Focus keyword” section is just below.
This section is the most important feature of the Yoast SEO plugin. After typing your most important keyword into the box, Yoast SEO gets to work by automatically populating recommendations in the “Analysis” section right below. (1/26/18 Note: After a recent update to the Yoast SEO plugin, sometimes all of the recommendations do not update in real-time. To update recommendations after you have made edits, click the “Update” button and then refresh the page.)
“Analysis” is SEO treasure. Items in green mark things you did well. Orange are suggestions that you should take but don’t necessarily have to. Red items should be improved.
Analysis runs in real-time, so you receive automatic feedback after every change.
Scroll up to the top of the Yoast SEO plugin and find the “Readability” tab.
Readability provides analysis of the content, measured by several content checks.
Use these recommendations to edit your content for complete optimization! Thanks for reading this Yoast SEO Tutorial.