Tag Archives: Online Reputation

SEO 101: For Emerging Pros Who Want Enormous Results

SEO 101 Mini-Webinar and Blog Post

This brief SEO 101 webinar is designed to help business owners and solopreneurs answer the following questions:

  • What makes an effective website?
  • What is SEO?
  • Why does SEO Matter?

Watch the 7 minute video presentation below or keep scrolling to read the full article.

What Makes an Effective Website?

Most professionals already know they need killer website. However, the most successful websites aren’t just snazzy looking, they’re effective.

An effective website:

  • Attracts and engages a target audience
  • Collects information
  • Maximizes goals

First, is your website attracting the right audience? Second, is enough traffic coming to your site? When a website is supported by professional SEO, target audiences are attracted by a magnetic pull and become engaged with your site’s content!

An effective website also collects valuable information. Types of information that can be collected include:

  • Email addresses
  • Credit card information
  • Demographic information of people who visit your site

Lastly, an effective website maximizes goals.

What exactly does that mean? Specifically, a website that maximizes goals uses collected information to make evidence-driven business decisions.

Let’s say Google Analytics is monitoring your website. From the Analytics report, you know that a large amount of visitors navigate to a purchase page to buy your product. However, instead of completing the purchase, most of them “x” out. How can you encourage more purchases? 

With SEO, strategies to maximize goals are put into effect based on evidence.

Pro Tip: Use an Opt-In

seoOne feature found on many effective websites is the opt in. An opt in is a call to action that directs a website’s visitors to give you their email address in exchange for something of value, like a free download.

However, you will get little to zero opt-ins without a great incentive. Your opt-in offer should provide great value to your target audience.

Basic “How To” guides are widely popular. Use your expertise to create a basic introductory guide that your audience can use as a resource. To get value (email addresses), you must give value.

WordPress users can take advantage of a great, free opt-in plugin called Optin Forms. This website uses Optin Forms like the one below to help visitors subscribe for useful SEO tips.

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What Is SEO?

When it comes to SEO there’s nothing to F E A R! Seo is the Futurist’s way to Engage and Attract clients with a great online Reputation.

seo

You need more than just good traffic, you also need to be perceived as an authority in your industry. Therefore, it’s important that prospects who find your business online view you as legitimate and trustworthy.

In the online world, prospects judge whether or not a company is deserving of their business by their online presence. A few examples of online presence are reviews, website content, and social media presence.

SEO builds a strong online reputation for your brand while attracting and engaging prospects.

How Do Search Engines Work?

Search engines, like Google, are modern libraries that collect, store, and serve information people seek.

How does Google know which sites to put in the Search Results? Google filters websites through a set of rules called​ an Algorithm.

Every time someone searches for something on Google, the algorithm goes to work, instantly ranking websites based on over 200 factors.

A few questions the algorithm asks when ranking websites are:

  • How relevant is the website’s content to the search query?
  • How quickly does the website load?
  • Is the website mobile-friendly?
  • Is the website secure or unsecure?
  • How trustworthy is the website?

Why Does SEO Matter?

You should care about fitting in with Google’s algorithm and appearing on the first page of search results. In truth, a huge majority of searchers don’t scroll past the first page of results.

When your business doesn’t appear on the first page of results for relevant search terms, it’s like you don’t exist. However, when your website works with Google’s algorithm, you can get on the first page of results and capitalize on all that traffic.

seo

Data from “The Value of Google Result Positioning” by Chitika in 2013. https://chitika.com/google-positioning-value

Essentially, where your website falls in the Search Results is your virtual market share. On a scale of “cash” to “crickets”, it’s clear that the #1 Search Result dominates average traffic share.

What would it mean for your business to establish online market share?

SEO 101 – Partner with a Pro

LetsGrow.Solutions helps overwhelmed business owners make the transition to digital marketing with confidence. Discover if SEO can support your vision for your business. Request a free, no-strings-attached consultation now.

Let’s Get Started

seo resolutions 2017

7 Resolutions for a Rockin’ Online Presence in 2017

Amplify Your Online Presence For Rockin’ Networking In The New Year

Do you create blog posts with interesting, industry-related information? Are you sharing branded content and engaging with others on social media? Can your website be found on Google Search and stand out from your competitors?

In this modern age it is essential to mindfully manage your online presence. An online presence is the existence of an individual or business in a search engine like Google. Audiences expand when a brand appears across channels. Fundamentally, it is possible to enhance networking opportunities and connect to target audiences by building brand awareness online.

Websites lacking presence get lost in the mix. Consider these seven resolutions for a better online presence in 2017. Simple tricks of the SEO trade will be revealed surrounding social media, blogging, Google Search, and easy search engine optimization.

Sink Into Social Media

Specifically, join and interact with local, industry-related groups on Facebook and Google Plus. Target audiences with relevant #Hashtags on Twitter and Instagram. Not sure which hashtags to use? Author Media has an excellent article for authors, writers and publishers on 44 Essential Twitter Hashtags Every Author Should Know About. To find hashtags related to your industry, try searching on Google for “your industry” and “hashtags.”

Embrace Social Share

Have you ever liked or shared someone else’s post? Give others the opportunity to share your posts with their audiences on social media. Simply put, when others see your brand being shared, your online awareness is boosted. The Simple Share Buttons Adder plugin for WordPress and AddThis customizable share buttons are attractive, SEO friendly social share features that can be added to your website for free.

Share Photos

Snapshots of events and other exciting business-related happenings make for highly engaging content (and explains why image-based social platforms like Instagram and Snapchat are so popular). Is your company planning a holiday party? DSLR or smartphone, almost any device can capture a personal glimpse into life behind the scenes. Adding a touch of human connection to social posts often results in more clicks and engagements. Beyond social media, images make blog posts come alive!

Start Blogging (Yes, Really)

It seems like most people dread blogging nowadays, blaming time as a roadblock to creating content. Despite this, blogging is the furthest thing from abhorrent. Actually, blog content tends to drive the most traffic to websites. Consider your blog as a tool to establish your brand as an industry expert. Transform your blog into a useful resource that visitors can return to time and time again. Leverage your website’s blog as proof that your brand is knowledgeable and can be trusted.

Start Guest Blogging

When you author a guest post for another website’s blog two great things happen.

  1. You and your brand are exposed to a new audience, and
  2. readers have an opportunity to click through to your website.

Consequently, guest blogging can super-charge your online presence! Do you have a friend in a related industry? Are you a fan of a relevant blogger? Muster up the gumption to reach out and ask if to sponsor a post for their blog. Be sure to invite them to post to your blog as well so they may reap the SEO benefits!

Make A Google My Business Account

A Google My Business account is essentially a free business listing in Google Search. With this account, you gain control over customers online experience from their initial search to purchase. Specifically, Google My Business can be used to:

  • Share news & updates with customers
  • Respond to reviews
  • Edit your business info on Search, Maps & more
  • Discover how customers find your business with analytics tracking

Read more about how to create a Google My Business account.

Partner With A Professional SEO Service

Search engine optimization strategies can be employed to boost your online presence. If these tips were helpful, consider the many benefits of partnering with a professional SEO, like audience insight and location targeting. LetsGrow.Solutions supports small businesses owners and authors in Colorado by crafting a pronounced online presence that can help reach unique business goals.

Unearth how to amplify your voice online with search engine marketing and optimization and request a free consultation today.

5 SEO Tips To Amplify Small Businesses Online

When searching on Google, do you usually click on website from the first page of results? Most people do. In fact, over 90% of searchers choose a website from Google’s top 10 results!

Websites appearing on Google’s first page absolutely dominate search engine traffic, driving brand visibility and client leads. How does a small business rank high in search? It’s not magic – it’s SEO.

What is SEO?

SEO, short for Search Engine Optimization, is the process of improving a website so it may rank high in the search engine results page. Achieving high search engine rankings can boost traffic, resulting in more contacts, registrations, and sales. Whatever your business goals are, SEO can be used to meet those goals through website optimization.

5 Tips To Boost Your Business With SEO

1. Verify Your Business On Google

A Google My Business account makes it simple to manage your presence in Google Search. Gain insight about real customers like how customers find your business, where they are located, and if they searched for directions to your location. With so much control at your fingertips, it is easy to stay on top of your online presence.

Read our step-by-step guide: How to Create A Google My Business Account

2. Ask For Reviews And Testimonials

Local Consumer Review found that 88% of consumers trust online reviews as much as personal recommendations. Snap in to review sites like Google+, Yelp, and Facebook allow clients to leave and read reviews. Plus, these accounts improve the business’ online visibility.

3. Tweet, Like, Share, Subscribe

We already know that reviews can sway a lead into a client. Interested customers like hearing about what others have t like talking about them, too! Social media platforms like Twitter, Facebook, and Pinterest create avenues of discussion between your brand and potential clients. Engage with your community online to lead them to the store.

4. Be Mobile Friendly

“Mobilgeddon” is official – more than half of searches on Google are done on a mobile device like a smartphone or tablet. That’s why it is so important to have a mobile-friendly website! It is disappointing for a potential customer to have the door shut on them because their device is not compatible with the website!

More and more local businesses are using WordPress to host their mobile site. With features like pre-made mobile-friendly designs and SEO plugins, it’s easy to see why. Many businesses partner with professional search engine marketers like LetsGrow.Solutions for high quality work.

5. Start Blogging

An industry-related blog is great tools to add to a website. Blogs can engage a target community. Interested readers will spend more time on a website, reading relevant, useful articles, and become more familiar with the brand. Stay in touch with subscribers so they may stay informed on the latest news from your business.

Most importantly, keep it fresh! Post to your blog at least once a week or every other week. For your followers, posts hot off the press are satisfying like steamy coffee in the morning. Most importantly, search engines tend to favor newer and recently updated content.