Tag Archives: Google

How Does Google Search Work?

Have you ever searched for something on Google? How many times do you think searches are made on Google every day?

Over 40,000 search queries are processed every second on Google on average. This translates to over 3.5 billion searches per day. In 2016, there are an estimated 2 trillion searches per year worldwide. Clearly, Google Search is something many of us rely on every day to answer our questions, for navigation, recipes, phone numbers, restaurant reviews, to find community, and much more.

Chart created by LetsGrow.Solutions. Data source 1 and source 2.

As a Google certified search engine optimization professional I am often asked: How does Google Search work?

There are three main components that make up Google Search as we know it today:

  • By crawling and indexing the internet,
  • using machine learning to pair relevant websites with search terms
  • and by fighting spam.

Crawling and Indexing

First, Google crawls and indexes the Internet.

Using bits of code called robots to navigate the web, Google follows links from page to page, discovering websites across the internet. Google sorts those pages by content and other factors and stores them in the Index. In total, the Index stores over 100 million gigabytes of information – that’s one enormous collection!

Machine Learning

Google doesn’t just crawl the web and store information. It also writes programs and formulas to deliver the best, most relevant search results possible as searches are being made.

When you search, machine-learning algorithms seek out clues to better understand what you are looking for. Based on these clues, Google pulls relevant web pages from the Index and populates the search results.

The results are then ranked by over 200 factors in 1/8th of a second while the search results page loads. Google learns how to identify important factors of a web page like if it is mobile-friendly, how quickly (or slowly) it loads, how relevant the content is to the search terms and more, and then organize the search results by most useful.

Google’s machine learning works so well, that over 91.5% of searchers satisfy their hunt by visiting a website on the very first page of results. How’s that for customer satisfaction?

Fighting Spam

Not all web pages contain useful information that searchers seek. Consequently, Google defeats spam websites, which are the equivalent of parasites infesting the Internet.

Spam websites try to game their way to the top of Google’s search results through grizzly techniques like stuffing keywords over and over again on a page, purchasing links with malicious intent, or hiding invisible text on the page.

In short, Google punishes intentionally misleading websites.

Spam websites are bad because real website owners’ sites become buried beneath insidious results, making relevant websites more difficult to find. Google’s machine-learning algorithms pinpoint and defeat the majority of spam websites. For the rest, Google employees manually review spam. As a result of combatting spam, Google is able to create a hospitable environment for regular searchers like you and me.

SEOs Help Websites Recover from Spam

Imagine a business owner’s website that had been miserably treated by a SEO “professional” with questionable practices. The SEO promised a #1 position on the search results page, and over-stuffed each web page with keywords in an attempt to rank high. This practice ended up creating one spammy-looking website! Google quickly noticed this and correctly flagged the website as spam. However, not all hope was lost. Because Google believes in giving websites a second chance, a Google certified SEO like LetsGrow.Solutions was able to fight away the spam and Google eventually welcomed the website back.

How Google Search Works

To recap, Google Search works not only by fighting spam, but also by crawling and indexing the Internet and using machine learning to pair relevant websites with search terms. Behind your simple page of results is a complex system, carefully crafted and tested, to support more than one-hundred billion searches every month. Next time you search on Google, consider all of the near-instantaneous happenings that go into generating your search results!

Free Online Listing Too Many Businesses Aren’t Taking Advantage Of

Google My Business is a directory of business listings around the globe. Listings appear on Google Search result pages. Any real business can get a free listing in the directory. In effect, a Google My Business account can firmly establish a small business’ presence in a targeted community.

Before delving into why every business needs a Google My Business listing, let’s see what one looks like. Take Cherry Creek Mall in Denver, CO as an example.

When searching for “cherry creek mall” on Google, the mall’s Google My Business listing shows up on the first page of results. It contains all the important information a consumer needs; a picture of the storefront, location and directions, a link to the website, reviews and ratings, hours, phone number, a link to their Facebook page, and more.

As a consumer, this information is invaluable. On a personal note, I especially like reading reviews, because I trust what other real customers have to say about their experiences with Cherry Creek Mall. If I want to, I can share a link to their listing with a friend. I can even search for other places nearby – like restaurants, laundromats, and grocery stores – so I can plan my day.

With this listing, customers can learn about one of Denver’s most popular spots and organize their shopping experience before being there. This level of convenience can transcend a shopping experience from search to purchase.

Why do small business need a free Google My Business listing?

Businesses don’t have to be as large as Cherry Creek Mall to need a Google My Business listing. Interested consumers can find your Google My Business listing when they search for you or your products or services on Google Search, Maps, and Google+. With a Google My Business listing, you have control over your customer’s online experience with your business from their initial search to purchase.

Specifically, you can use Google My Business to:

  • Edit your business info on Search, Maps & more
  • Share news & updates with customers
  • Respond to reviews
  • Discover how customers find your business with analytics tracking

Types of information you can share with people about your business:

  • Photos of your product, store front, interior, events, etc.
  • Address and link to map and directions
  • Link to website
  • Link to products and services
  • Links to social media profiles like Facebook and Google+
  • Phone and fax numbers (can be used for pay-per-click campaigns on Google AdWords)
  • Hours and popular times when customers usually visit your store
  • Street view of your location
  • Responses to reviews
  • Restaurant menu

How do I create a Google My Business account?

To create a Google My Business account, you will need to verify your business with Google.

1. Start Creating Your Google My Business Account

Go to Google My Business and click the “START NOW” button.

2. Find Your Business

Find your business by typing your business name and/or address into the search bar (if your business is not found you will be prompted to fill out information like your business name and address). Then click continue.

3. Be An Authorized User

Check the box to state that you are authorized to manage the business and that you agree to Google’s Terms of Service. Then click continue.

4. Verify Your Business With Google

There are a few ways to do this. One common way is to have Google send you a verification code in the mail. Once you receive the code, you will log into your Google My Business account and type the code in the verification box. You can request a verification letter by clicking the “Mail” button as shown in the image below. You can also verify your business by phone, email, instant (online) verification, and bulk.

Google has a brief video describing how to verify your Google My Business account.

5. Fill Out Your Business Information!

Your Google My Business listing is now created, and you can easily add information about your business and start reaching more potential customers.

If you found this article helpful you may be interested in reading about 5 more free ways to improve your business with SEO.