Tag Archives: Blogging

Focus Keyword: Making the Right Choice

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content.

If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword?

This introduction, pulled directly from Yoast’s guide to finding the perfect focus keyword, covers the basics.

Both Google and real people like seeing fresh content. It tells them that your website (and therefore your business) is active. Of course, it’s important to be strategic about the content posted to a website.

How can we be strategic about our content? In short, by choosing the right focus keyword.

What’s a Focus Keyword?

The focus keyword is the search term people will use to find your website in Google Search.

Importantly, the keyword should be directly related to your business and mission. Trying to make your website rank for a specific term can be quite profitable, as long as this specific term closely resembles the product you’re selling. People using the terms of your mission and finding your website will be relatively small in volume, but these people have the highest chances to buy your product, sign up for your service, or become regular visitors.

How to choose the right Focus Keyword

Choosing the right focus keyword might seem intimidating at first. In truth, there are a number of easy-to-use tools available to help make a decision. Before sharing those resources, let’s explore how to choose the right focus keyword.

First, it’s easier to rank for longer ‘long tail” keyword phrases than for shorter, more common terms. For example, let’s say your website sells dog collars online. Ranking for the common keyword “dog collar” is tough because many websites compete for that term. Conversely, ranking for the less common, long tail keyword “extra large blue dog collar” is better because there is less competition.

focus keyword

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focusing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

In choosing long tail focus keywords that are more specific, searchers are more likely to find your website (and do whatever it is you want them to: buy, call, subscribe, etc.).

Resources that identify Keywords

Even more resources

Read LetsGrow.Solution’s blog post about How to Brainstorm Interesting Blog Topics.

  • Find out what target audiences search for online with a quick Google Search
  • Use Twitter to uncover topics people care about that are relevant to your industry
  • Directly connect with people you know like your customers

How to use the Yoast SEO plugin to support the Keyword

One of the most powerful features of the Yoast SEO plugin for WordPress is the suggestions it provides for the focus keyword. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword.

focus keyword

Here are a few questions the plugin “asks” the content during analysis:

  • Does the focus keyword appear in the title?
  • Does the focus keyword appear in the URL?
  • Do images have the focus keyword in their description?
  • What is the density of the focus keyword? (How many times was the keyword found?)
  • Is the focus keyword in the meta description?

Edit your content using Yoast SEO’s suggestions to strengthen the impact of your focus keyword.

How To Brainstorm Compelling Blog Ideas

How can you come up with blog topics that are actually interesting to your target audience?

Successful blog posts captivate desired markets with valuable content. Leverage content to create a connection between your website’s visitors and your business.

This post will reveal how to brainstorm blog topics that are appealing to target audiences. Use the techniques below to engage customer leads with your brand online.

How to Brainstorm Interesting Blog Topics

  • Find out what target audiences search for online with a quick Google Search
  • Use Twitter to uncover topics people care about that are relevant to your industry
  • Directly connect with people you know like your customers

A Quick Google Search Uncovers What Target Audiences Search For Online

Have you ever searched Google for more information about a product or service? Google Search can be used to explore commodities as a consumer, and as a tool to gain insight on target markets. The following example will give away how.

Jerry sells essential oils, and he wants to write blog posts that showcase his products. Peppermint essential oil is one of the many products he sells. When Jerry searches for peppermint essential oil on Google, he discovers many relevant results. However, the search results are not important here!

Instead, Jerry scrolls to the bottom of the search results page to a section titled Searched related to… This section contains keywords real people search for that are related to the original query! Jerry will use uncovered relevant topics in his blog posts, like peppermint oil uses for hair and peppermint oil to repel spiders. These topics are apt to interest and engage prospective essential oil customers.

Additionally, another section called People also ask sometimes appears in the search results. This section provides frequently asked questions (and answers) that are related to the search query. These questions can be used as writing prompts for your next striking blog post. Using the results below, our friend Jerry can write about how to use peppermint oil and where to put peppermint oil for headaches. Since real people are interested in these topics, it is a good idea to blog about them!

Use Twitter To Connect Over Industry-Related Topics

Like Google, it is possible to search on Twitter. Of course, the results will be different. While Google suggests what people are looking for, Twitter exposes exactly what people are talking about. Take advantage of Twitter’s free search tool to learn what people are saying about topics relevant to your industry.

In this example, Sherry is the owner of a gardening store. Sherry wants to generate interest in the mint plants she sells. To brainstorm absorbing blog topics about mint, she searches for the phrase mint plant on Twitter.

Almost instantly, Sherry sees a tweet from someone bemoaning their sick mint plant. This person is interested in learning how to properly care for mint plants. Blogging about this topic will solve a problem for Sherry’s target audience. Consequently, this topic has a high potential to engage others with her brand. Additionally, by solving her target audience’s issues, Sherry facilitates an online reputation as an expert in her field.

Connect With Real Audiences

Lastly, consider reaching out directly to tangible audiences like your current clients. Ask them which industry-related issues your business can help them overcome. Then write about them.

Have you ever received a poll in your email – a request for your time to take a quick survey? There’s a reason why you have received something like this. Surveys work! Responses received can be used to elevate a business. Undoubtedly, this includes brainstorming ideas for a business blog. Send a survey to your subscribers calling them to share challenges or concerns that you can address.

Of course, no business brainstorming should be limited to polls. Consider reaching out in the following ways…

  • snail-mail a letter
  • reach out to followers on social media
  • send a personalized email
  • call a long-time client
  • brainstorm with coworkers over coffee

It sends a powerful message to clients when they are listened to and supported! Furthermore, the same content makes your business appear professional and trustworthy to potential clients who find you online. This is one of the strongest ways to connect with a target audience.

How To Come Up With Blog Ideas

To summarize, several methods to help brainstorm compelling blog topics were discovered.

  1. Quick Google Search research
  2. Use Twitter to connect with desired audiences
  3. Reach out to direct audiences

What are you interested in learning about next? Tweet @ZoeLetsGrow or send a message on LinkedIn!