Tag Archives: Advertising

Internet Ads

Boost Ad Clicks With These 3 Tips

Click Through Rates Defined

Click through rate, or CTR for short, suggests how well an ad is performing. Ads with a high ratio of clicks to impressions have healthy CTR. Conversely, ads that receive less clicks every time the ad is shown have poor CTR. How are your ads performing? If they are leading customers to your website-great work! If, however, you notice CTR is low and the ad isn’t getting many bites, consider rewriting the ad.

What’s a good CTR?

According to Google, the average CTR on Google AdWords paid search ads is about 2%. As a rule of thumb, should aim for a CTR of at least 2%, but don’t settle for average! The greatest benefit of advertising with Google AdWords is the demographic information collected while an ad runs. Collected insights create a profile of people who click the ad that can be used to devise a marketing strategy. In this way, AdWords Ads have a continual opportunity to target consumers and improve CTR. Consequentially, return on investment can continue to improve.

How is CTR calculated?

CTR is the number of clicks an ad receives, divided by the number of times the ad is shown, and then multiplied by 100%. If an ad has been shown 1000 times and 20 people clicked on it, your CTR is 2%.

(20 clicks / 1000 impressions) X 100% = 2%.

Put Promos, Sales, And Other Offers In The Headline

Do you like free offers? Most people do. Freebies and discounts are widely used by businesses around the world because they are enticing to potential buyers. does your business offer something valuable to a buyer? Special promotions like free shipping or sales are important to mention in an ad’s headline. Incentives impact consumer behavior and can drive CTR.

Target Less Popular, “Long-Tail” Keywords

Keywords – the words and phrases searched for on Google – influence CTR. Ads containing very basic, nondescriptive keywords like “game” and “collar” generally do not receive a lot of clicks. Instead, by targeting niche keywords like “funny board games for adults” or “large blue dog collar”, the ad will be shown less often but to a higher quality audience. When a relevant ad is shown at the right time consumers are more likely to click!

Put Keywords In The URL

Text ads display the website URL. This can be used to your advantage by including keywords in the product page’s URL. For example, if you sell “nonstick omelette pans,” the URL should look something like this:

https://www.website.com/store/nonstick-omelette-pans/

Notice how spaces are replaced with dashes. In doing so, the URL is easy for people and search engines to understand.

In a Google Search for “nonstick omelette pans” the top four results contain this keyword phrase in their URLs.

Was this blog post helpful? Consider reading about how to create quality ads with Google AdWords.

effective ads

Ways to Create an Effective Google AdWords Ad

Google’s contextual technology is constantly working to match people with the information they are looking for. It’s no wonder that Google AdWords also shows only the most relevant ads to people on Google Search and websites in the Google Display Network. Take steps to create quality ads with Google AdWords. Be relevant, user-friendly, and understand how to drive your click through rate.

Be Relevant

Every time a someone searches on Google, Google attempts to track the user’s location, the time of day, day of the week, and a list of words and phrases related to what the user searched for. Based on these factors, Google can predict how likely it is for the person to click on any particular ad. Google considers these factors to determine which relevant ads to show to the searcher.

Be User Friendly

Google wants ad clickers to have a great experience on the advertiser’s website. Google favors ads for websites with high-quality website design. Since people become frustrated with websites that are not user-friendly, Google will show ads for poorly designed websites fewer times on average. Here are a few examples of poor website design and how they affect user behavior.

  • Juan clicks an ad he sees on the Google Search results page. He waits for the website to load, decides it’s taking too long, and goes back to the search results page.
  • Mary tries to buy a scarf on boutique’s website from her mobile device. However, she can’t make a purchase because the website is not optimized for mobile devices.
  • Yi wants to hire a contractor to build a shed in her backyard. She searches for contractors in her area on Google Search, and clicks on a link to Carl’s Contracting Co. Yi decides she would like to request an estimate, but the business’s contact information is hard to find. She gives up looking for it and navigates back to the search results to find another contractor.

To createngreat user experience, a website should be easy to navigate, load quickly, and be compatible with mobile devices.

Know Your Click Through Rate (CTR)

CTR is important because it suggests how enticing an ad is to potential consumers. Increase targeted traffic and lower cost-per-click by improving CTR. Read more about how to boost AdWords ad clicks with 3 SEO tips.

What Is Google AdWords And How Does It Work?

Google AdWords is is an advertising service. Advertisements can appear in Google Search, on YouTube, and on Google Partner sites. Google AdWords provides an opportunity to be seen by potentially millions of interested customers.

Ads on the Google Display Network appear on websites that are relevant to your product or service. Ads can appear in text, image, mobile and video formats. YouTube is part of the Google Display Network, and the video ads shown there are Google AdWords ads.

The image above provides an example of where you might see Google AdWords ads on YouTube. Video ads have opportunities to play before or during YouTube videos (pointed out with a red arrow). Image ads that link to video ads can be shown in the right sidebar (boxed in red).

On YouTube, ads can also appear above search results, and in a sidebar to the right of the results.

How Google AdWords Works

The Ad Auction

Every time someone searches for something on Google, there is an opportunity for a relevant ad to be shown. Like search results, AdWords ads are ranked by Google in a competition to appear at the top of ad results. An ad’s rank depends on a few different factors; bid amount, ad quality, and ad format. All these factors are considered in the Ad Auction, which is an instant process that determines which ads will appear and in what order.

The Bid

With a Google AdWords account, you are able to set how much money you are willing to pay for each click on your ad. This is called the bid. You are only charged when someone actually clicks on your ad and visits your website. This is known as pay-per-click advertising.

Businesses willing to pay more money per click than their competitors are favorably considered in the Ad Auction. Simply put, Google wants to make money like any other business. At the same time, Google wants to provide a great user experience for both the advertiser and consumer.

Ad Quality

The best AdWords ads are highly relevant to the customer and are of a high quality. Google assigns a quality score to every ad. An ad’s quality score influences average cost-per-click as well as a number of other features. When an ad’s quality score drops, cost-per-click rises. Inversely, quality score rises, average cost-per-click drops! Therefore, it is actually possible to increase an ad’s return on investment (ROI) by strategically crafting high quality ads.

Ad Format

Using Google’s contextual technology, ads are placed among related online content to help interested consumers discover products and services. There are different ways in which you can communicate your message and stand out from the rest.

Text ads appear above and next to Google Search results. Text ads can also appear on relevant websites in the Google Display Network, like YouTube. For a complete list of Google AdWords ad format options, visit Google’s article on Ad formats available in an AdWord’s account.