SEO 101 Mini-Webinar and Blog Post
This brief SEO 101 webinar is designed to help business owners and solopreneurs answer the following questions:
- What makes an effective website?
- What is SEO?
- Why does SEO Matter?
Watch the 7 minute video presentation below or keep scrolling to read the full article.
What Makes an Effective Website?
Most professionals already know they need killer website. However, the most successful websites aren’t just snazzy looking, they’re effective.
An effective website:
- Attracts and engages a target audience
- Collects information
- Maximizes goals
First, is your website attracting the right audience? Second, is enough traffic coming to your site? When a website is supported by professional SEO, target audiences are attracted by a magnetic pull and become engaged with your site’s content!
An effective website also collects valuable information. Types of information that can be collected include:
- Email addresses
- Credit card information
- Demographic information of people who visit your site
Lastly, an effective website maximizes goals.
What exactly does that mean? Specifically, a website that maximizes goals uses collected information to make evidence-driven business decisions.
Let’s say Google Analytics is monitoring your website. From the Analytics report, you know that a large amount of visitors navigate to a purchase page to buy your product. However, instead of completing the purchase, most of them “x” out. How can you encourage more purchases?
With SEO, strategies to maximize goals are put into effect based on evidence.
Pro Tip: Use an Opt-In
One feature found on many effective websites is the opt in. An opt in is a call to action that directs a website’s visitors to give you their email address in exchange for something of value, like a free download.
However, you will get little to zero opt-ins without a great incentive. Your opt-in offer should provide great value to your target audience.
Basic “How To” guides are widely popular. Use your expertise to create a basic introductory guide that your audience can use as a resource. To get value (email addresses), you must give value.
WordPress users can take advantage of a great, free opt-in plugin called Optin Forms. This website uses Optin Forms like the one below to help visitors subscribe for useful SEO tips.
What Is SEO?
When it comes to SEO there’s nothing to F E A R! Seo is the Futurist’s way to Engage and Attract clients with a great online Reputation.
You need more than just good traffic, you also need to be perceived as an authority in your industry. Therefore, it’s important that prospects who find your business online view you as legitimate and trustworthy.
In the online world, prospects judge whether or not a company is deserving of their business by their online presence. A few examples of online presence are reviews, website content, and social media presence.
SEO builds a strong online reputation for your brand while attracting and engaging prospects.
How Do Search Engines Work?
Search engines, like Google, are modern libraries that collect, store, and serve information people seek.
How does Google know which sites to put in the Search Results? Google filters websites through a set of rules called an Algorithm.
Every time someone searches for something on Google, the algorithm goes to work, instantly ranking websites based on over 200 factors.
A few questions the algorithm asks when ranking websites are:
- How relevant is the website’s content to the search query?
- How quickly does the website load?
- Is the website mobile-friendly?
- Is the website secure or unsecure?
- How trustworthy is the website?
Why Does SEO Matter?
You should care about fitting in with Google’s algorithm and appearing on the first page of search results. In truth, a huge majority of searchers don’t scroll past the first page of results.
When your business doesn’t appear on the first page of results for relevant search terms, it’s like you don’t exist. However, when your website works with Google’s algorithm, you can get on the first page of results and capitalize on all that traffic.
Essentially, where your website falls in the Search Results is your virtual market share. On a scale of “cash” to “crickets”, it’s clear that the #1 Search Result dominates average traffic share.
What would it mean for your business to establish online market share?
SEO 101 – Partner with a Pro
LetsGrow.Solutions helps overwhelmed business owners make the transition to digital marketing with confidence. Discover if SEO can support your vision for your business. Request a free, no-strings-attached consultation now.