How can you come up with blog topics that are actually interesting to your target audience?
Successful blog posts captivate desired markets with valuable content. Leverage content to create a connection between your website’s visitors and your business.
This post will reveal how to brainstorm blog topics that are appealing to target audiences. Use the techniques below to engage customer leads with your brand online.
How to Brainstorm Interesting Blog Topics
- Find out what target audiences search for online with a quick Google Search
- Use Twitter to uncover topics people care about that are relevant to your industry
- Directly connect with people you know like your customers
A Quick Google Search Uncovers What Target Audiences Search For Online
Have you ever searched Google for more information about a product or service? Google Search can be used to explore commodities as a consumer, and as a tool to gain insight on target markets. The following example will give away how.
Jerry sells essential oils, and he wants to write blog posts that showcase his products. Peppermint essential oil is one of the many products he sells. When Jerry searches for peppermint essential oil on Google, he discovers many relevant results. However, the search results are not important here!
Instead, Jerry scrolls to the bottom of the search results page to a section titled Searched related to… This section contains keywords real people search for that are related to the original query! Jerry will use uncovered relevant topics in his blog posts, like peppermint oil uses for hair and peppermint oil to repel spiders. These topics are apt to interest and engage prospective essential oil customers.
Additionally, another section called People also ask sometimes appears in the search results. This section provides frequently asked questions (and answers) that are related to the search query. These questions can be used as writing prompts for your next striking blog post. Using the results below, our friend Jerry can write about how to use peppermint oil and where to put peppermint oil for headaches. Since real people are interested in these topics, it is a good idea to blog about them!
Use Twitter To Connect Over Industry-Related Topics
Like Google, it is possible to search on Twitter. Of course, the results will be different. While Google suggests what people are looking for, Twitter exposes exactly what people are talking about. Take advantage of Twitter’s free search tool to learn what people are saying about topics relevant to your industry.
In this example, Sherry is the owner of a gardening store. Sherry wants to generate interest in the mint plants she sells. To brainstorm absorbing blog topics about mint, she searches for the phrase mint plant on Twitter.
my strawberry mint plant is like 100% dying and i do not know why bc i have been watering it an appropriate amount
— Dirt. (@lakebreath) November 24, 2016
Almost instantly, Sherry sees a tweet from someone bemoaning their sick mint plant. This person is interested in learning how to properly care for mint plants. Blogging about this topic will solve a problem for Sherry’s target audience. Consequently, this topic has a high potential to engage others with her brand. Additionally, by solving her target audience’s issues, Sherry facilitates an online reputation as an expert in her field.
Connect With Real Audiences
Lastly, consider reaching out directly to tangible audiences like your current clients. Ask them which industry-related issues your business can help them overcome. Then write about them.
Have you ever received a poll in your email – a request for your time to take a quick survey? There’s a reason why you have received something like this. Surveys work! Responses received can be used to elevate a business. Undoubtedly, this includes brainstorming ideas for a business blog. Send a survey to your subscribers calling them to share challenges or concerns that you can address.
Of course, no business brainstorming should be limited to polls. Consider reaching out in the following ways…
- snail-mail a letter
- reach out to followers on social media
- send a personalized email
- call a long-time client
- brainstorm with coworkers over coffee
It sends a powerful message to clients when they are listened to and supported! Furthermore, the same content makes your business appear professional and trustworthy to potential clients who find you online. This is one of the strongest ways to connect with a target audience.
How To Come Up With Blog Ideas
To summarize, several methods to help brainstorm compelling blog topics were discovered.
- Quick Google Search research
- Use Twitter to connect with desired audiences
- Reach out to direct audiences