Today it’s common to hear people complaining about “fake news” on the internet. People are hungry for the facts – especially real information that makes their lives easier. They are starved for authenticity. That’s why it’s important to represent your genuine self online. But what exactly does it mean to be authentic online? And how does that make money?
First, knowing that you’re an expert in what you do, share your industry-insider tips that relieve pain for your target clients online, like in your blog or on social media. For example, when lots of people are searching on Google to “buy a house in Denver”, it’s helpful to be the realtor with the robust website that answers local home-buying questions. In other words, draw targets in by addressing their pain points, then sell them with your expertise.
Second, speak with your voice. What I mean by that is, when you share your knowledge online, communicate in a way that feels natural to you. That may look like educational blog posts, engaging videos, thoughtful podcasts, interactive webinars or brief, to-the-point social media posts. Communicate comfortably and your expertise will shine through.
Third, always respond to both lauding testimonials and critical reviews. According to a 2017 study by BrightLocal, 85% of consumers trust online reviews as much as personal recommendations. And, responding to reviews is more important than ever, with 30% naming this as key when judging local businesses. By responding to your community’s feedback, you’re showing off your genuine concern for your consumer – and people like that.
If you found this post helpful, and are interested in learning more about how to build a professional online presence that fills your pipeline, please connect with Zoe DeVito on Facebook and LinkedIn.
Or, schedule a complimentary 15-minute call to explore how to achieve your online goals.