Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content.
If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword?
This introduction, pulled directly from Yoast’s guide to finding the perfect focus keyword, covers the basics.
Both Google and real people like seeing fresh content. It tells them that your website (and therefore your business) is active. Of course, it’s important to be strategic about the content posted to a website.
How can we be strategic about our content? In short, by choosing the right focus keyword.
What’s a Focus Keyword?
The focus keyword is the search term people will use to find your website in Google Search.
Importantly, the keyword should be relevant to your business and goal. Trying to make your website rank for a specific term can be quite profitable, as long as this specific term closely resembles the product or service that you’re selling.
People who find your website with Google Search are generally relatively small in volume, however these people have the highest chances to buy your product, sign up for your service, or become regular visitors.
How to choose the right Focus Keyword
Choosing the right focus keyword might seem intimidating at first. In truth, there are a number of easy-to-use tools available to help make a decision. Before sharing those resources, let’s explore how to choose the right focus keyword.
First, it’s easier to rank for longer ‘long tail” keyword phrases than for shorter, more common terms. For example, let’s say your website sells dog collars online. Ranking for the common keyword “dog collar” is tough because this simple phrase is commonly found on many websites. In other words, there is a lot of competition ranking for a basic keyword!
Conversely, ranking for the less common, long tail keyword “blue dog collar for large huskies” makes more sense because:
- there are less websites using this more unique keyword
- people looking to buy big colorful dog collars for their husky are more likely to find you and purchase the product
It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focusing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.
In choosing long tail focus keywords that are more specific, searchers are more likely to find your website (and do whatever it is you want them to: buy, call, subscribe, etc.).
Resources that identify Keywords
Even more resources
Read LetsGrow.Solution’s blog post about How to Brainstorm Interesting Blog Topics.
This blog post teaches how to:
- Find out what target audiences search for online with a quick Google Search
- Use Twitter to uncover topics people care about that are relevant to your industry
- Directly connect with people you know like your customers
How to use a Focus Keyword with the Yoast SEO plugin
One of the most powerful features of the Yoast SEO plugin for WordPress is the suggestions it provides for the focus keyword. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword.
Here are a few questions the plugin “asks” the content during analysis:
- Does the focus keyword appear in the title?
- Does the focus keyword appear in the URL?
- Do images have the focus keyword in their description?
- What is the density of the focus keyword? (How many times was the keyword found?)
- Is the focus keyword in the meta description?
Edit your content using Yoast SEO’s suggestions to strengthen the impact of your focus keyword.