Step by Step Yoast SEO Tutorial

Keywords. Research. Content creation. Digital optimization. I need a Yoast SEO Tutorial!

SEO can easily appear overwhelming – especially for working professionals who don’t have time to master yet another skill.

That’s where Yoast SEO comes in. This WordPress plugin guides SEO efforts on web pages and blog posts with personalized content recommendations.

Yoast SEO Tutorial

Once Yoast SEO finishes installing it’s time to work some SEO magic without learning a million news things about technology. (We’ll keep it to a few new things about technology!)

There are two ways to approach using the Yoast SEO plugin.

  1. Write your content in the WordPress editor and adopt SEO recommendations as you go
  2. Write your content using another document editor (like MS Word or Google Docs), paste your copy into the WordPress editor, then make changes based on Yoast’s SEO recommendations

To access Yoast SEO, create or edit a Page or a Post.

Scroll down until you see Yoast SEO. It will look something like this:

The snapshot above provides a preview of what the Page or Post will look like when it appears in Google Search results.

“SEO title” is the title of your page or blog post.

“Slug” is the string of text that identifies a unique page in a website. For example, in www.example.com/our-services, “our-services” is the Slug.

“Meta description” is a brief and accurate description of the content on the web page or post.

In this section, it is possible to edit the appearance of the SEO title, Slug, and Meta description. Tweak this section to create a Google Search result snippet that attracts clicks.

Consider putting important information here, like:

  • Location
  • Phone number
  • Service or product information
  • Date your business was established
  • Associations/Certifications
  • A witty teaser that forces clicks out of curiosity

Notice the orange and green bars below “SEO title” and “Meta description”? These bars guide the creation of titles and descriptions of perfect length.

Titles and descriptions that are too short don’t contain enough information. Those which are too long get cut off, making them impossible to read fully. Yoast SEO makes it easy to know when your text is just right. When the bar becomes green, the text is at an adequate length.

Scroll down a little more. The “Focus keyword” section is just below.

This section is the most important feature of the Yoast SEO plugin. After typing your most important keyword into the box, Yoast SEO gets to work by automatically populating recommendations in the “Analysis” section right below.

“Analysis” is SEO treasure. Items in green mark things you did well. Orange are suggestions that you should take but don’t necessarily have to. Red items should be improved.

Analysis runs in real-time, so you receive automatic feedback after every change.

Scroll up to the top of the Yoast SEO plugin and find the “Readability” tab.

Readability provides analysis of the content, measured by several content checks.

Yoast SEO Tutorial

Use these recommendations to edit your content for complete optimization! Thanks for reading this Yoast SEO Tutorial.

Focus Keyword: Making the Right Choice

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content.

If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword?

This introduction, pulled directly from Yoast’s guide to finding the perfect focus keyword, covers the basics.

Both Google and real people like seeing fresh content. It tells them that your website (and therefore your business) is active. Of course, it’s important to be strategic about the content posted to a website.

How can we be strategic about our content? In short, by choosing the right focus keyword.

What’s a Focus Keyword?

The focus keyword is the search term people will use to find your website in Google Search.

Importantly, the keyword should be directly related to your business and mission. Trying to make your website rank for a specific term can be quite profitable, as long as this specific term closely resembles the product you’re selling. People using the terms of your mission and finding your website will be relatively small in volume, but these people have the highest chances to buy your product, sign up for your service, or become regular visitors.

How to choose the right Focus Keyword

Choosing the right focus keyword might seem intimidating at first. In truth, there are a number of easy-to-use tools available to help make a decision. Before sharing those resources, let’s explore how to choose the right focus keyword.

First, it’s easier to rank for longer ‘long tail” keyword phrases than for shorter, more common terms. For example, let’s say your website sells dog collars online. Ranking for the common keyword “dog collar” is tough because many websites compete for that term. Conversely, ranking for the less common, long tail keyword “extra large blue dog collar” is better because there is less competition.

focus keyword

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focusing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

In choosing long tail focus keywords that are more specific, searchers are more likely to find your website (and do whatever it is you want them to: buy, call, subscribe, etc.).

Resources that identify Keywords

Even more resources

Read LetsGrow.Solution’s blog post about How to Brainstorm Interesting Blog Topics.

  • Find out what target audiences search for online with a quick Google Search
  • Use Twitter to uncover topics people care about that are relevant to your industry
  • Directly connect with people you know like your customers

How to use the Yoast SEO plugin to support the Keyword

One of the most powerful features of the Yoast SEO plugin for WordPress is the suggestions it provides for the focus keyword. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword.

focus keyword

Here are a few questions the plugin “asks” the content during analysis:

  • Does the focus keyword appear in the title?
  • Does the focus keyword appear in the URL?
  • Do images have the focus keyword in their description?
  • What is the density of the focus keyword? (How many times was the keyword found?)
  • Is the focus keyword in the meta description?

Edit your content using Yoast SEO’s suggestions to strengthen the impact of your focus keyword.

SEO 101: For Emerging Pros Who Want Enormous Results

SEO 101 Mini-Webinar and Blog Post

This brief SEO 101 webinar is designed to help business owners and solopreneurs answer the following questions:

  • What makes an effective website?
  • What is SEO?
  • Why does SEO Matter?

Watch the 7 minute video presentation below or keep scrolling to read the full article.

What Makes an Effective Website?

Most professionals already know they need killer website. However, the most successful websites aren’t just snazzy looking, they’re effective.

An effective website:

  • Attracts and engages a target audience
  • Collects information
  • Maximizes goals

First, is your website attracting the right audience? Second, is enough traffic coming to your site? When a website is supported by professional SEO, target audiences are attracted by a magnetic pull and become engaged with your site’s content!

An effective website also collects valuable information. Types of information that can be collected include:

  • Email addresses
  • Credit card information
  • Demographic information of people who visit your site

Lastly, an effective website maximizes goals.

What exactly does that mean? Specifically, a website that maximizes goals uses collected information to make evidence-driven business decisions.

Let’s say Google Analytics is monitoring your website. From the Analytics report, you know that a large amount of visitors navigate to a purchase page to buy your product. However, instead of completing the purchase, most of them “x” out. How can you encourage more purchases? 

With SEO, strategies to maximize goals are put into effect based on evidence.

Pro Tip: Use an Opt-In

seoOne feature found on many effective websites is the opt in. An opt in is a call to action that directs a website’s visitors to give you their email address in exchange for something of value, like a free download.

However, you will get little to zero opt-ins without a great incentive. Your opt-in offer should provide great value to your target audience.

Basic “How To” guides are widely popular. Use your expertise to create a basic introductory guide that your audience can use as a resource. To get value (email addresses), you must give value.

WordPress users can take advantage of a great, free opt-in plugin called Optin Forms. This website uses Optin Forms like the one below to help visitors subscribe for useful SEO tips.

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What Is SEO?

When it comes to SEO there’s nothing to F E A R! Seo is the Futurist’s way to Engage and Attract clients with a great online Reputation.

seo

You need more than just good traffic, you also need to be perceived as an authority in your industry. Therefore, it’s important that prospects who find your business online view you as legitimate and trustworthy.

In the online world, prospects judge whether or not a company is deserving of their business by their online presence. A few examples of online presence are reviews, website content, and social media presence.

SEO builds a strong online reputation for your brand while attracting and engaging prospects.

How Do Search Engines Work?

Search engines, like Google, are modern libraries that collect, store, and serve information people seek.

How does Google know which sites to put in the Search Results? Google filters websites through a set of rules called​ an Algorithm.

Every time someone searches for something on Google, the algorithm goes to work, instantly ranking websites based on over 200 factors.

A few questions the algorithm asks when ranking websites are:

  • How relevant is the website’s content to the search query?
  • How quickly does the website load?
  • Is the website mobile-friendly?
  • Is the website secure or unsecure?
  • How trustworthy is the website?

Why Does SEO Matter?

You should care about fitting in with Google’s algorithm and appearing on the first page of search results. In truth, a huge majority of searchers don’t scroll past the first page of results.

When your business doesn’t appear on the first page of results for relevant search terms, it’s like you don’t exist. However, when your website works with Google’s algorithm, you can get on the first page of results and capitalize on all that traffic.

seo

Data from “The Value of Google Result Positioning” by Chitika in 2013. https://chitika.com/google-positioning-value

Essentially, where your website falls in the Search Results is your virtual market share. On a scale of “cash” to “crickets”, it’s clear that the #1 Search Result dominates average traffic share.

What would it mean for your business to establish online market share?

SEO 101 – Partner with a Pro

LetsGrow.Solutions helps overwhelmed business owners make the transition to digital marketing with confidence. Discover if SEO can support your vision for your business. Request a free, no-strings-attached consultation now.

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