SEO 101: For Emerging Pros Who Want Enormous Results

SEO 101 Mini-Webinar and Blog Post

This brief SEO 101 webinar is designed to help business owners and solopreneurs answer the following questions:

  • What makes an effective website?
  • What is SEO?
  • Why does SEO Matter?

Watch the 7 minute video presentation below or keep scrolling to read the full article.

What Makes an Effective Website?

Most professionals already know they need killer website. However, the most successful websites aren’t just snazzy looking, they’re effective.

An effective website:

  • Attracts and engages a target audience
  • Collects information
  • Maximizes goals

First, is your website attracting the right audience? Second, is enough traffic coming to your site? When a website is supported by professional SEO, target audiences are attracted by a magnetic pull and become engaged with your site’s content!

An effective website also collects valuable information. Types of information that can be collected include:

  • Email addresses
  • Credit card information
  • Demographic information of people who visit your site

Lastly, an effective website maximizes goals.

What exactly does that mean? Specifically, a website that maximizes goals uses collected information to make evidence-driven business decisions.

Let’s say Google Analytics is monitoring your website. From the Analytics report, you know that a large amount of visitors navigate to a purchase page to buy your product. However, instead of completing the purchase, most of them “x” out. How can you encourage more purchases? 

With SEO, strategies to maximize goals are put into effect based on evidence.

Pro Tip: Use an Opt-In

seoOne feature found on many effective websites is the opt in. An opt in is a call to action that directs a website’s visitors to give you their email address in exchange for something of value, like a free download.

However, you will get little to zero opt-ins without a great incentive. Your opt-in offer should provide great value to your target audience.

Basic “How To” guides are widely popular. Use your expertise to create a basic introductory guide that your audience can use as a resource. To get value (email addresses), you must give value.

WordPress users can take advantage of a great, free opt-in plugin called Optin Forms. This website uses Optin Forms like the one below to help visitors subscribe for useful SEO tips.

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What Is SEO?

When it comes to SEO there’s nothing to F E A R! Seo is the Futurist’s way to Engage and Attract clients with a great online Reputation.

seo

You need more than just good traffic, you also need to be perceived as an authority in your industry. Therefore, it’s important that prospects who find your business online view you as legitimate and trustworthy.

In the online world, prospects judge whether or not a company is deserving of their business by their online presence. A few examples of online presence are reviews, website content, and social media presence.

SEO builds a strong online reputation for your brand while attracting and engaging prospects.

How Do Search Engines Work?

Search engines, like Google, are modern libraries that collect, store, and serve information people seek.

How does Google know which sites to put in the Search Results? Google filters websites through a set of rules called​ an Algorithm.

Every time someone searches for something on Google, the algorithm goes to work, instantly ranking websites based on over 200 factors.

A few questions the algorithm asks when ranking websites are:

  • How relevant is the website’s content to the search query?
  • How quickly does the website load?
  • Is the website mobile-friendly?
  • Is the website secure or unsecure?
  • How trustworthy is the website?

Why Does SEO Matter?

You should care about fitting in with Google’s algorithm and appearing on the first page of search results. In truth, a huge majority of searchers don’t scroll past the first page of results.

When your business doesn’t appear on the first page of results for relevant search terms, it’s like you don’t exist. However, when your website works with Google’s algorithm, you can get on the first page of results and capitalize on all that traffic.

seo

Data from “The Value of Google Result Positioning” by Chitika in 2013. https://chitika.com/google-positioning-value

Essentially, where your website falls in the Search Results is your virtual market share. On a scale of “cash” to “crickets”, it’s clear that the #1 Search Result dominates average traffic share.

What would it mean for your business to establish online market share?

SEO 101 – Partner with a Pro

LetsGrow.Solutions helps overwhelmed business owners make the transition to digital marketing with confidence. Discover if SEO can support your vision for your business. Request a free, no-strings-attached consultation now.

Let’s Get Started

No More Secrets: The Future of Internet Privacy

What is Internet Privacy?

Internet PrivacyInternet Privacy is the right of personal privacy concerning…

  • Storing
  • Repurposing
  • Provision to third parties
  • Displaying

…of information pertaining to oneself via of the Internet.

Information like:

  • Age
  • Location
  • Gender
  • Credit score
  • Social security number
  • Phone number and habits
  • Tv history
  • Internet usage (which sites you visit)
  • Info about your children
  • Health
  • Financial
  • And more…

Current Events: Internet Privacy

March 29, 2017, by a vote of 215 to 205, the House of Representatives voted to strip privacy safeguards from people who use the internet. On Monday April 3, 2017 President Trump signed the bill into law.

Now ISPs, the companies that connect people to the internet, will be able to collect and sell information about users without permission.

What does this mean for the future?

  • Tech-savvy criminals can steal huge caches of collected data
  • Consumers bear the burden of protecting themselves
  • Independent tech companies create technology that combats or prevents tracking
  • Cyber security means something more than secure passwords
  • Activism groups fight to reinstate internet privacy legislation
  • Online advertisements become more aggressive
  • ISPs don’t take responsibility for compromised and stolen data
  • Consumer influence diminishes
  • Government has greater access to personal information of citizens
  • ISPs will use $$$ and influence to maintain new status quo

What do you think the future holds? Tweet your ideas, questions, and comments to @ZoeLetsGrow

How To Brainstorm Compelling Blog Ideas

How can you come up with blog topics that are actually interesting to your target audience?

Successful blog posts captivate desired markets with valuable content. Leverage content to create a connection between your website’s visitors and your business.

This post will reveal how to brainstorm blog topics that are appealing to target audiences. Use the techniques below to engage customer leads with your brand online.

How to Brainstorm Interesting Blog Topics

  • Find out what target audiences search for online with a quick Google Search
  • Use Twitter to uncover topics people care about that are relevant to your industry
  • Directly connect with people you know like your customers

A Quick Google Search Uncovers What Target Audiences Search For Online

Have you ever searched Google for more information about a product or service? Google Search can be used to explore commodities as a consumer, and as a tool to gain insight on target markets. The following example will give away how.

Jerry sells essential oils, and he wants to write blog posts that showcase his products. Peppermint essential oil is one of the many products he sells. When Jerry searches for peppermint essential oil on Google, he discovers many relevant results. However, the search results are not important here!

Instead, Jerry scrolls to the bottom of the search results page to a section titled Searched related to… This section contains keywords real people search for that are related to the original query! Jerry will use uncovered relevant topics in his blog posts, like peppermint oil uses for hair and peppermint oil to repel spiders. These topics are apt to interest and engage prospective essential oil customers.

Additionally, another section called People also ask sometimes appears in the search results. This section provides frequently asked questions (and answers) that are related to the search query. These questions can be used as writing prompts for your next striking blog post. Using the results below, our friend Jerry can write about how to use peppermint oil and where to put peppermint oil for headaches. Since real people are interested in these topics, it is a good idea to blog about them!

Use Twitter To Connect Over Industry-Related Topics

Like Google, it is possible to search on Twitter. Of course, the results will be different. While Google suggests what people are looking for, Twitter exposes exactly what people are talking about. Take advantage of Twitter’s free search tool to learn what people are saying about topics relevant to your industry.

In this example, Sherry is the owner of a gardening store. Sherry wants to generate interest in the mint plants she sells. To brainstorm absorbing blog topics about mint, she searches for the phrase mint plant on Twitter.


Almost instantly, Sherry sees a tweet from someone bemoaning their sick mint plant. This person is interested in learning how to properly care for mint plants. Blogging about this topic will solve a problem for Sherry’s target audience. Consequently, this topic has a high potential to engage others with her brand. Additionally, by solving her target audience’s issues, Sherry facilitates an online reputation as an expert in her field.

Connect With Real Audiences

Lastly, consider reaching out directly to tangible audiences like your current clients. Ask them which industry-related issues your business can help them overcome. Then write about them.

Have you ever received a poll in your email – a request for your time to take a quick survey? There’s a reason why you have received something like this. Surveys work! Responses received can be used to elevate a business. Undoubtedly, this includes brainstorming ideas for a business blog. Send a survey to your subscribers calling them to share challenges or concerns that you can address.

Of course, no business brainstorming should be limited to polls. Consider reaching out in the following ways…

  • snail-mail a letter
  • reach out to followers on social media
  • send a personalized email
  • call a long-time client
  • brainstorm with coworkers over coffee

It sends a powerful message to clients when they are listened to and supported! Furthermore, the same content makes your business appear professional and trustworthy to potential clients who find you online. This is one of the strongest ways to connect with a target audience.

How To Come Up With Blog Ideas

To summarize, several methods to help brainstorm compelling blog topics were discovered.

  1. Quick Google Search research
  2. Use Twitter to connect with desired audiences
  3. Reach out to direct audiences

What are you interested in learning about next? Tweet @ZoeLetsGrow or send a message on LinkedIn!