When searching on Google, do you usually click on website from the first page of results? Most people do. In fact, over 90% of searchers choose a website from Google’s top 10 results!
Websites appearing on Google’s first page absolutely dominate search engine traffic, driving brand visibility and client leads. How does a small business rank high in search? It’s not magic – it’s SEO.
What is SEO?
SEO, short for Search Engine Optimization, is the process of improving a website so it may rank high in the search engine results page. Achieving high search engine rankings can boost traffic, resulting in more contacts, registrations, and sales. Whatever your business goals are, SEO can be used to meet those goals through website optimization.
5 Tips To Boost Your Business With SEO
1. Verify Your Business On Google
A Google My Business account makes it simple to manage your presence in Google Search. Gain insight about real customers like how customers find your business, where they are located, and if they searched for directions to your location. With so much control at your fingertips, it is easy to stay on top of your online presence.
Read our step-by-step guide: How to Create A Google My Business Account
2. Ask For Reviews And Testimonials
Local Consumer Review found that 88% of consumers trust online reviews as much as personal recommendations. Snap in to review sites like Google+, Yelp, and Facebook allow clients to leave and read reviews. Plus, these accounts improve the business’ online visibility.
3. Tweet, Like, Share, Subscribe
We already know that reviews can sway a lead into a client. Interested customers like hearing about what others have t like talking about them, too! Social media platforms like Twitter, Facebook, and Pinterest create avenues of discussion between your brand and potential clients. Engage with your community online to lead them to the store.
4. Be Mobile Friendly
“Mobilgeddon” is official – more than half of searches on Google are done on a mobile device like a smartphone or tablet. That’s why it is so important to have a mobile-friendly website! It is disappointing for a potential customer to have the door shut on them because their device is not compatible with the website!
More and more local businesses are using WordPress to host their mobile site. With features like pre-made mobile-friendly designs and SEO plugins, it’s easy to see why. Many businesses partner with professional search engine marketers like LetsGrow.Solutions for high quality work.
5. Start Blogging
An industry-related blog is great tools to add to a website. Blogs can engage a target community. Interested readers will spend more time on a website, reading relevant, useful articles, and become more familiar with the brand. Stay in touch with subscribers so they may stay informed on the latest news from your business.
Most importantly, keep it fresh! Post to your blog at least once a week or every other week. For your followers, posts hot off the press are satisfying like steamy coffee in the morning. Most importantly, search engines tend to favor newer and recently updated content.