Did you know you could SEO your WordPress website with a simple plugin? Plugins exist that will make your web pages load faster, target search terms, and allow you to control how your website appears in Google’s search results. All of these aspects are important in improving your rank in the search engine results page.
We’ll explore 5 great SEO plugins for WordPress:
- Yoast SEO
- W3 Totach Cache
- All In One Schema.org Rich Snippets
- EWWW Imager Optimizer
Yoast SEO is an all-in-one WordPress SEO plugin that guides you through steps for website optimization. It will analyze your page content as you are writing and make suggestions to improve your content. You can target important keywords and prepare your web pages to receive search engine traffic.
The premium version of this plugin has even more features, but the free version is pretty great as is.
Yoast SEO will help you SEO many features of your website. In particular, this plugin makes it easy to target keywords and create meta descriptions: two important features to improve your online presence.
Google counts the prominence and number of times certain words are found on your website. Words that appear the most often on a web page often describe the content. The prominence of specific words, or keywords, are important in determining how your website will be found in the search engine results page.
It’s important to consider what keywords might lead qualified customers to your website from Google Search. For example, if you sell hiking equipment in a local store, you might want to include the keyword phrases “hiking gear in Boulder” and “outdoor clothing store near me” within your website.
A blog is an excellent tool for targeting keywords. Take a few minutes to write down a list of keywords related to your business, products, and/or service. You can write a blog post about each keyword. This will make it more likely for your website to appear in the search results page for that specific term.
The Yoast SEO plugin will provide feedback on your blog post, and acknowledge if you are targeting your keywords optimally. The image below provides an example of Yoast’s page analysis feature.
Create Meta Descriptions
Meta descriptions are brief descriptions of content on a web page. In the image below, the meta description is the dark grey text.
The Denver Museum of Nature & Science has a well-crafted meta description. It tells you exactly what information you can find on the website – details on natural history exhibits, shows and activities at the museum. It is not too long that it is cut off, and it is not too short with too little information.
The Yoast SEO plugin has a feature that will allow you to create meta descriptions for each web page and blog post on your WordPress website.
For optimum effectiveness, meta descriptions should be about 200 characters long. Your meta descriptions should be concise and contain your best keywords. Each page of your website should have its own meta description.
W3 Total Cache
The W3 Total Cache WordPress plugin is designed to improve user experience and SEO.
This plugin boasts an impressive 10x improvement in overall site performance when fully configured. In short, this plugin can make your web pages load incredibly fast.
W3 Total Cache allows for caching. A cache stores information so future requests to access that information can be served faster.
Let’s say you read an article on NYTimes.com. While you’re reading, your browser saves a “copy” of the web page in the cache. Another day you decided to open the same article online. The copy of the stored web page loads nearly instantly, achieving significantly faster page load speed. All thanks to caching!
All In One Schema.org Rich Snippets
A rich snippet is basically a short summary of your page in the search results of Google, Yahoo, Bing and sometimes in the News feed of Facebook. Rich snippets appear in an attractive format with star ratings, an author photo, image, or other feature. All In One Schema.org Rich Snippets makes creating an attractive search appearance it easy.
Create Accelerated Mobile Pages with the AMP plugin for WordPress!
AMP are versions of web pages designed to load lightning-fast on mobile devices. Reducing page load time positively affects your website’s ranking in search results. This can result in your website appearing more often and in more prominent positions in the search engine results page.
Once installed the AMP WordPress plugin will automatically create AMP versions of your web pages. No programming required!
EWWW Image Optimizer
Have you ever witnessed an image loading slowly – perhaps even line by line?
EWWW Image Optimizer reduces image file sizes, allowing images to load faster and boosting your SEO. This WordPress plugin scans every image you upload or have already added to your site and optimizes them to a smaller file size before adding it to your media library.
Now that you have the best WordPress plugins for SEO, considering removing any unnecessary plugins already installed on your website. Have you installed any plugins that you are not currently using? By deactivating and deleting plugins you are not using, your web pages can load even more quickly!